BritBox To Take On Netflix, A BBC/ITV Joint Venture
The BBC is teaming up with arch rival ITV, to create a rival to Netflix, the move could see Brit shows packaged into one subscription service.
The BBC’s director general Tony Hall said that the two British TV powerhouses were set to launch the “BritBox” a rival to Netflix in the UK the second half of 2019. Among the shows made available will be Luther, & I’m A Celebrity and Silent Witness.
At this stage plans for the global roll out of the service which will feature several shows that are popular in Australia has not been announced.
ITV will spend $50M on the venture this year and $80 in 2020. The move could see British shows stripped from free to air stations in Australia with consumers given the opportunity to pay for the latest UK shows.
ITV’s chief executive Dame Carolyn McCall said the “BritBox” a rival to Netflix will be the home for the “best of British creativity”.
Neither organisation would say how the services would be priced, but Lord Hall said it would be “competitive”.
There are reports it could cost around $10 a month.
The two organisations already have a BritBox streaming service in North America which Lord Hall said was “ahead of expectations”. It has 500,000 subscribers.
Dame Carolyn told BBC Radio 4’s Today Programme that 43% of all homes which use the Internet are interested in a subscription. For homes which already subscribe to Netflix, she said that increased to half of all homes.
“There is a window of opportunity here,” she said.
The new venture is not intended to replace the BBC’s iPlayer or the ITV Hub and is expected to have box sets from the BBC and ITV archives with some new commissions.
There will be “one permanent, comprehensive home where anyone in Britain can get all of our library content – both the ITV and BBC library – in one place and they can watch it anytime, anywhere,” she told Today.
Dame Carolyn told the BBC that existing licensing agreements with Netflix will be honoured. For instance, last year, Netflix acquired the rights to the BBC show Bodyguard – from ITV Studios which owns the production company which made the drama.