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BREAKING NEWS: Apple’s Chief Designer Quits

After 30 and as sales start to slump at Apple, Chief Designer Jony Ive has decided to call it quits.

The ‘Brit’ who worked alongside Steve Jobs during Apple’s hey days, is leaving the company after 30 years to start his own design firm, Apple executives said.

Ive, who first conceptualized the overall design and aesthetic of Apple products, including the iPhone and the iMac is set to work with several leading brands looking for design inspiration.

The new Company called LoveFrom will have Apple as one of the new firm’s first clients.

Apple did not say who will be the company’s next chief design officer. Instead, Evans Hankey, vice president of industrial design, and Alan Dye, vice president of human interface design, will report to Jeff Williams, Apple’s chief operating officer

CEO Tim Cook said in a statement that Apple will continue working directly with Ive on exclusive projects.

NEW YORK, NY – OCTOBER 06: The New Yorker Editor David Remnick and Apple’s Cheif Design OfficerJony Ive speak onstage during the 2017 New Yorker TechFest at Cedar Lake on October 6, 2017 in New York City. (Photo by Brian Ach/Getty Images for The New Yorker)

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s ground-breaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” Cook said.

Ive was considered one of the most important executives at Apple, and since becoming the company’s design chief in 1996, one of the most famous industrial designers in the world. He is responsible for the design of Apple’s hardware, software, packaging and the company’s “spaceship” campus.

The Financial Times said that when Jony Ive became leader of Apple’s design studio in 1996, the company was in a precarious state. It was slashing thousands of jobs to cut costs and many on Wall Street thought the “insanely great” company had simply gone insane — and might soon go out of business.

Within just two years, the turnround had begun.

With co-founder Steve Jobs back in charge, 1998’s release of the candy-coloured iMac, designed by Sir Jonathan, kick-started a prolific and profitable two decades unlike any other in Silicon Valley history.

From the revolutionary iPod and iPhone, through the death of Jobs and onwards to its new frontier in wearable devices such as Apple Watch and AirPods, the British designer has sat serenely at the centre.

That era, however, is now drawing to a close as Sir Jonathan prepares to move on from Apple to launch his own new venture, LoveFrom, after more than two decades at the Silicon Valley giant.

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