Boost Mobile, who have cut a new 10-year deal with Telstra, are now moving to carve up the mobile signage market by taking prime position in shops that are struggling to find tenants and turning them into giant street level digital billboards.
Street Media signage on a key arterial road like Military Road, on Sydney’s North Shore is expensive up to $40,000 a month so when the opportunity came knocking for Boost Mobile boss Peter Adderton, who just happens to now be living on Sydney’s North Shore, he snapped up a key corner store position in Neutral Bay.
Military Road is the firth busiest road in NSW and one of the most congested.
Not only do motorists get Boost advertising and a Boost Mobile pop-up digital store Adderton, has set up a separate business chasing down key positions, he is also giving back to property owners a return, who otherwise would have no revenue due to COVID lockdowns and more Australians than ever before working from home.
The new business is called Visual Store Front and they are offering prime real estate at “A fraction of the cost” of traditional signage Companies. 
Adderton told ChannelNews that the concept has “enormous potential and that he is already selling space on his Military Road site to a local real estate firm.
The world’s largest youth-focused telco brand Boost Mobile has experienced significant local growth in recent years and during lockdowns according to Adderton.
Already the fastest growing independently owned mobile brand in Australia by organic customer acquisition they have more than doubled its customer base in recent years. T
his growth comes at a time when the Australian telco industry has seen a significant merger take place as well as several MVNO (Mobile Virtual Network Operator) brands being acquired locally.
Management claim that their new 10-year agreement provides a firm platform for Boost Mobile, with plans to significantly expand and enter new areas of the market including post-paid, NBN and Mobile Broadband, moves that would more than triple Boost Mobile’s current addressable market.
“This is a major moment in Boost Mobile’s history as we further expand our longstanding relationship with Telstra. For more than 20 years now, ever since we started the company on Sydney’s Northern Beaches, we have been all about fighting for the consumer, making sure everyday Aussies get a great deal and a great service.” says Peter Adderton, Founder of Boost Mobile.
“It is recognition by Telstra of the value that Boost Mobile brings to their business and the importance of our role in the market more broadly. It has never been more important to have fighting brands like Boost Mobile in the industry, and today’s renewal and new benefits of this agreement will allow us to fight for the consumer on a whole new level. It will enable us to offer consumers more choice in more areas of the market than ever before.”
“It is also a major endorsement from Telstra about the value of the Boost brand and the important role we play in the market, which is why they have agreed to extend the partnership for 10 years.”
“We’re delighted to be extending our partnership with Boost Mobile as we think the new deal complements the growth aspirations and strength of both brands. We’re both passionate about our customers and Boost has a very important part to play in our multi-brand strategy,” said Michael Ackland, Telstra’s Group Executive for Consumer and Small Business.
