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Big W Sales Dropped During Lockdowns, But Are Rising Again

Woolworths Group has benefitted from the pandemic-inspired rise of home cooking, with Australian food sales growth of 3.9 per cent and a 7.8 per cent overall year-on-year rise in business during the September quarter helping to soften the dramatic fall off suffered by Big W.

The Woolworths Group this morning announced sales of $16.07 billion across its Woolworths and Big W businesses.

Online sales lifted 53.5 per cent year on year, to reach $1.87 billion.

However Big W dropped 17.5 per cent due to store closures, supply chain issues, and “cycling off” after a demand period.

Woolworths Group CEO Brad Banducci called the September quarter the “most challenging COVID quarter for our business, with the Delta variant causing major disruptions to our supply chains and stores.”

Now that Sydney is opening up, Big W’s fortunes have reversed. Unfortunately, so has those of Woolworths.

“In October to date, sales have slowed in Australian food as NSW lockdown restrictions have eased,” Banducci explains.

“In contrast, Big W sales trends have improved as Greater Sydney stores open again.”

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