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ASUS Has Another Crack At The Australian Market

Taiwanese PC maker ASUS is having another crack at growing their Australian operation with a dual screen ZenBook the star attraction.

At a major “Were Back” Party in Sydney last night the Company admitted that they have not “paid the Australian market enough attention” and that they are now committed with new management and new products to grow share in the Australian market which they see as an “affluent” market.

Currently ASUS has around 4% share of the Australian PC market.

At last night’s event the Company announced their channel awards, missing was an award for CE Retailer Of The Year.

Newly-appointed ANZ commercial channel manager Vai Le said that the Company is currently “consulting with its existing commercial partners”. The Company also admitted that they are also looking at Chromebooks for the Australian market more for the education and enterprise markets the Company said.

The new laptops ASUS launched yesterday include a new hero product the ZenBook Duo which has two screens.

And like Acer with their new Concept D creative range of PC’s ASUS is talking up the new dual screen Zenbook as “being ideal for creative professionals”.

For genuine creative performance the top end Zenbook is going to cost around $4,499 which retailers claim could be difficult to sell as brands such as Lenovo and HP move to discount out their top end models.

“The big question is whether a dual screen is seen as being worth an additional $1,800” said one observer at the event.

One screen is below the main screen and the other is sandwiched next to the keyboard.

The basic version has 10th-gen Intel CPUs and starts at $1,699.

For those who want to pose with their notebook ASUS has the ideal product with the ASUS 30, which sports white leather and rose-gold-accented trim and is custom built. Pricing for this product was not announced.

The Award winners were

Dicker Data took out the growth distributor award

Mwave was named fastest growth partner

CDM won education partner of the year

Centre Com also took ZenBook partner of the year

Scorpion Technology, named ROG partner of the year

Fronde Australia took out enterprise partner of the year

Computer Alliance was SMB partner of the year

PB Tech was named business partner of the year

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