Apple Overestimated Demand For A 15-inch MacBook Air
It appears Apple may have seriously overestimated consumer demand for a larger, 15 inch Macbook Air, with reports stating the company reduced supply chain orders, indicating consumer sales fell short.
It’s being reported that Apple cut shipments by half back in July 2022, and now with the launch of a larger, relatively heavy notebook, it appears the market is slowing as a whole. Who knows, maybe the 15 inch MacBook Air sales will pick up in the following months.
Weight and cost are the biggest consumer concerns, with the 15 inch MacBook Air weighing more than the 13.3 inch MacBook Pro, and costing more. The 13 inch MacBook Pro with 256GB SSD storage costs $1,999.00 AUD, whereas the 15 inch MacBook Air with the same storage costs $2,199.00 AUD.