Apple has filed a trademark for ‘Apple Immersive Video’ in the US and Hong Kong, a term that wasn’t present during the company’s Reality Pro headset reveal at WWDC earlier this month.
The company offered up two different descriptions for the various filings, that seemed to cover every possible scenario.
In the first trademark application 98040542, Apple filed it under International Class 42 with the following text explaining the various use cases:
“Design and development of computer software; computer programming services; computer software design; computer software consultancy; providing non-downloadable software for processing, transmitting and displaying audio visual content and other multimedia content; providing non-downloadable computer software for the editing and manipulation of videos, images, and other multimedia content; providing non-downloadable computer software for use in converting and processing video and still images and graphics into 3D formats and panoramic 3D formats; non-downloadable virtual and augmented reality software for viewing 3D films and panoramic 3D videos, digital media, and multimedia entertainment content; non-downloadable software for use in enabling computers to provide virtual reality and augmented reality experiences…
“[cont.] non-downloadable computer software for use in searching, selecting, playing, streaming, and sharing television, movies, images, and other audio, video, data, and multimedia content; non-downloadable application development software; non-downloadable software used in developing other software applications; providing non-downloadable audio files, image files, video files, music files and multimedia content; providing non-downloadable audio and visual recordings, podcasts, books, periodicals, musical recordings, movies, films and television shows; providing non-downloadable audio files, image files, video files, music files and multimedia content; providing non-downloadable audio and visual recordings, movies, films and television shows; providing non-downloadable software for use in distribution of 3D and panoramic films, videos, digital media, and multimedia entertainment content; providing non-downloadable films and videos featuring 3D and 360 degree viewing in the field of entertainment and sports.”
The accompanying image shows a similar visual to what was shown in the WWDC presentation, suggesting this might simply be a catch-all brand name for the Reality Pro’s field of vision screen, rather than a new technology not shown at the launch.