Apple App Store Grosses Record $52 Million Black Friday
Black Friday has proved successful for retailers and app developers alike, with latest data revealing Apple’s App Store grossed a record-breaking US$52 million – up 31.6% versus the previous year.
According to analysts from Sensor Tower, the App Store achieved its highest single-day revenue ever on Black Friday, up from US$39.5 million last year.
Of gross revenue, 70% is sent to App Store developers, with Apple collecting a 30% commission.
Analysts claim a further US$117.3 million was spent by App Store users outside the United States, notching US$169.3 million in global Black Friday sales.
Sensor Tower claims it’s more than double the US$23.9 million spent by American Google Play users on the day.
For a combined total of US$75.9 million, revenue is the highest spent by Apple and Google Play US consumers in a single day.
Analysts claim app sales were driven by mobile gaming, accounting for 68% of Apple App Store revenue.
The sales surge is attributed to Black Friday in-app discounts, plus special bundles offered by game makers.
‘Food & Drink’ plus ‘Sports’ apps also generated strong sales, with consumers purchasing entertainment discounts for the holiday weekend.
Further information is available on Sensor Tower’s website here.