Amazon Suing Two Companies Selling Fake Product Reviews
Amazon’s entire ecosystem is bound by reviews – although the company has its own checks and balances in place, there’s nothing quite as reassurance for the consumer as reading swathes of complimentary reviews of a product’s quality and its prompt delivery.
With this front of mind, Amazon has taken two brokers, AppSally and Rebatest, to court, attesting they sell fake product reviews on Amazon’s marketplace in return for cash or free products.
Amazon alleges the brokers “mislead shoppers by having their members try to post fake reviews in stores such as Amazon, eBay, Walmart, and Etsy,” and is aiming to shut down companies down.
“Fake review brokers attempt to profit by deceiving unknowing consumers and creating an unfair competitive advantage that harms our selling partners,” Amazon’s Dharmesh Mehta said in a release.
“We know how valuable trustworthy reviews are to our customers. That is why we are holding these review fraudsters accountable. While we prevent millions of suspicious reviews from ever appearing in our store, these lawsuits target the source.”
Amazon claims that the two brokers have more than 900,000 ‘members’ between them, who write fake reviews for cash or products.
AppSally “sells fake reviews for as low as at $20 and instructs bad actors to ship empty boxes to people willing to write fake reviews and to provide AppSally with photos to be uploaded alongside their reviews.
“The fraudulent scheme run by Rebatest will only pay people writing 5-star reviews after their fake reviews are approved by the bad actors attempting to sell those items.”
Fake reviews are rife on Amazon. The company says it prevented over 200 million suspected fake reviews from going live in 2020 alone.