Amazon has confirmed the dates for Prime Day 2025, with the annual sales extravaganza set to run from July 8-11, marking the longest Prime Day event yet.

Australian Prime members will be able to shop deals starting 12:01am AEST, July 8, with discounts continuing until 11:59pm on July 14.

The extended four-day event will see millions of deals across every product category, with brands like Dyson, Sony, Apple, Bose, and Samsung confirmed to take part. Aussie brands like Koala, Givewrap, and Step One are also expected to feature.

Amazon is also introducing a new ‘Today’s Big Deals’ feature which will see daily themed drops that highlight top offers from brands like Levi’s, Samsung, and Kiehl’s. These deals will refresh every midnight, providing fresh incentives for shoppers to check back often.

Tech remains a major draw for Prime Day, with expectations of strong offers on OLED TVs, wireless earbuds, smartwatches, and home appliances. But fans of the newly released Nintendo Switch 2 should not get their hopes up for price drops, with stock still in very high demand.

With Black Friday still months away, Prime Day 2025 offers the best mid-year chance to snap up bargains on big-ticket items, especially in tech.

To access Prime Day deals, customers must be Amazon Prime members. New users can sign up for a 30-day free trial.