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Amazon Now Selling Games Direct Through Twitch

Amazon-owned video games streaming platform Twitch is turning its focus to digital distribution, rolling out a new program that allows developers and publishers to sell games directly to customers from within the web-service.

In a blog post on their site, Twitch’s Robin Fontaine said “Ever since our first baby steps onto the internet, our goal has been to make Twitch the ultimate hub for gaming on the web. What started as a simple streaming platform has become a living, breathing social community. Soon we’ll be taking another step to further strengthen the community and benefit streamers and viewers alike. Twitch has always been the best place to watch, share, and play games. Soon, it will be the best place to buy games as well.”

Partnered streamers who opt-in to the program and play games from Twitch publishing partners will earn 5% of the revenue generated from their stream.

However, there’s little incentive not to opt-in. Feeds from streamers who haven’t done so will still feature “Buy Now” buttons, but the streamers will receive no benefit.

Twitch say that a number of game publishers are already on board, listing Ubisoft, Telltale Games, Digital Extremes, Hi Rez Studios, Double Fine Games, Fred Wood, 11Bit, Jackbox Games, tinyBuild, Raw Fury, Devolver Digital, Gambitious, Trion Worlds, Blue Mammoth Games, iNK Stories, Versus Evil, Proletariat, Paradox Interactive, Vlambeer and Campo Santo as launch partners

While the purchase feature will be available worldwide, it will require an Amazon account (at least at launch) only support payments made in US dollars.

“We’ll add support for more currencies in the coming months,” Fontaine says.

In addition, Twitch users who spend over $5 in a purchase will also net an assortment of digital rewards for use within Twitch such as emotes and chat badges.

Amazon bought the streaming platform in 2014 for $970 million.  As of 2016, it boasted 100 million monthly users.

The feature will roll out sometime this quarter.

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