Amazon Australia has taken on eBay.com.au and Kogan.com, by launching its ‘Renewed’ platform to sell ‘like new’ used goods from brands including Apple, Samsung, Microsoft, Lenovo, HP and Dell.
‘Renewed’ goods are typically over 30% cheaper, and are inspected and tested by qualified Amazon suppliers (“to work and look like new”) with a six month selling partner-backed warranty.
Currently encompassing mobile phones, tablets, headphones, computers and speakers, more categories are set to be added soon.
Products are clearly marked ‘renewed’ on Amazon Australia’s e-store, with the company asserting items will show next to no signs of previous use.
Amazon claims its refurbishment process generally involves a full diagnostic test, defective part replacement, thorough cleaning and inspection, with repackaging from seller/refurbisher.
Comparing the price of a used iPhone 7 (128GB, Black), Amazon is selling a ‘renewed’ model for $459 + free shipping, Kogan.com is selling a “used as demo” “AU model 100% genuine, not refurbished” for $409 + free shipping, and JB Hi-Fi is selling a new version for $749 [adding “online sales will resume as soon as possible” amid stock shortage].
Whilst Amazon’s renewed item lists Apple as the seller, Kogan.com’s is by a third-party seller, ‘Digital Store’, with the e-tailer emphasising the “seller assumes all responsibility for this listing.”
“Renewed provides Australian customers with great discounts on good as new products, paired with the reassurance of a six month warranty, and the convenience of having it delivered to their door,” claims Amazon Australia Country Manager, Matt Furlong.
Customers can access free delivery on order above $39 when shipped by Amazon AU, with one-day delivery available in selected local areas.
Amazon Australia selling partner, Russell Lornie, Director of Green Gadgets Australia claims refurbished goods reduce a buyers’ environmental impact, complemented by strong customer service.
