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Amazon Cops Billion-Dollar Privacy Fine

Amazon has been fined 746 million euros, or over $1.2 billion, by a European Union privacy regulator, the largest fine ever issued since Europe’s data-protection laws came into affect in 2018.

The fine was issued by Luxembourg’s privacy regulator, the CNPD, and is related to advertising violations. Under the General Data Protection Regulation (GDPR) rules, businesses must seek consent before sharing their personal data. The company plans to appeal the ruling.

“We believe the CNPD’s decision to be without merit and intend to defend ourselves vigorously in this matter,” a company spokeswoman explained.

“There has been no data breach, and no customer data has been exposed to any third party. These facts are undisputed.”

It is unknown why Amazon copped just a hefty fine. Previously, Google, British Airways, H&M and Marriot Hotels have all been in breach of GDPR rules, but have escaped with much smaller fines.

“The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation,” the company said.

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