Amazon Australia has confirmed its Prime Day sales event will take place in July, despite global dates for the shopping promotion being listed as June 23-26 in some markets.

The company has clarified that the June dates do not apply to Australia, with local Prime Day timing expected to be announced next week.

The annual event, available exclusively to Prime members, is expected to feature major deals across electronics, groceries, household essentials, fashion, beauty, entertainment and Amazon-branded products.

Amazon has not yet confirmed the exact Australian dates or local deal categories, but the event will again land during July, maintaining its traditional mid-year timing in the local market.

Amazon Australia is also preparing operationally for the event, having recently announced seasonal hiring to support increased customer demand around Prime Day.

Prime Day has become one of Amazon’s biggest retail events globally, placing pressure on local retailers already competing for cautious consumer spending.

In Australia, the July timing means retailers are likely to face another major online sales push shortly after end-of-financial-year promotions, particularly in categories such as consumer electronics, appliances, beauty, homewares and everyday essentials.

Amazon is expected to place a strong emphasis on value-led shopping this year as households continue to manage cost-of-living pressures.

Further details, including Australian dates and local offers, are expected to be released next week.