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Amazon Announce 48HR+ ‘Prime Day’ Sale

Amazon has announced its annual blockbuster sales event, ‘Prime Day’, will run for a whopping 48 hours this year, commencing July 15 at 00:01 AEST.

Aussies will be among the world’s first to access discounted products, receiving an extra 17 hours of deals straight from the US for Prime members via Amazon.com.au.

“We all love a bargain, and last year’s Prime Day confirmed this, being our biggest day since the launch of amazon.com.au,” asserts Rocco Braeuniger, Country Manager for Amazon Australia.

“We are excited to announce that this year will be even bigger, with Prime members Down Under not only being the first in the world to have access to Prime Day but also having the longest Prime Day event worldwide, with an extra 17 hours of U.S. deals through the Global Store following the end of the 48 hours of local deals,” he adds.

The news heralds Amazon’s longest worldwide Prime Day, featuring “tens of thousands” of products at discounted prices – including Alexa devices, fashion, appliances plus more.

Local deals will be LIVE on July 15 and 16, with discounts from the US via Amazon’s Global Store available with free delivery until 5pm on July 17.

The news comes as Amazon Australia ramps up its local presence, with some analysts claiming it’ll take time before long-term price competition threatens traditional retailers.

On Prime Day, Prime members will also receive free expedited shipping with no minimum order threshold on all eligible products via Amazon’s Global Store.

Amazon claims last year small to medium-sized businesses surpassed US$1.5 billion in sales globally.

This year, Aussies will also receive discounts from several local sellers (e.g. Brisbane-based Astivita).

“Prime Day last year was our biggest single day of online sales ever and it was mainly down to one product, a monitor,” reveals Joseph Mizikovsky, CEO of Astivita.

“We are excited to be taking part again this year and we will be discounting that same product at an even lower price, alongside a number of bathroom products.”

Latest research by The Harris Poll reveals 3-in-5 Aussie adults wait for sales events before ‘stocking up’ on household staples, with 4-in-5 awaiting discounts on big purchase items.

Further information and full terms and conditions are available on Amazon’s website here.

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