Ad-Blockers ‘Should Be Blocked’
The newspaper industry rarely shies away from a fight and it’s no different when it comes to ad-blockers that cruel their revenue.
The Newspaper Association of America, which represents 2000 US newspapers, has filed a federal complaint against the ad-blocking industry. It claims software companies which enable users to block ads are misleading the public.
The papers want US trade practice authorities to bar ad blockers that offer so-called “paid white-listing” – services which charge advertisers to bypass ad-blocking software.
Other services have been found substituting ad blockers’ own advertising for blocked ads.