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ACCC Fines Target Over Unsafe Strollers

The ACCC has today fined Target Australia $37,800 for selling and marketing unsafe convertible strollers. Baby Bunting has also been fined $25,200, with both companies entering into court enforceable undertakings.

It follows an industry review of convertible tricycle products, with many marketed for use as strollers, despite the absence of parking brakes, harnesses and tether straps.

The products have been withdrawn from sale at major retailers, following industry engagement.

“The design of these products and the way they were marketed by Target and Baby Bunting gave consumers the misleading impression they could be safely used as strollers, including to transport babies,” asserts Delia Rickard, ACCC Deputy Chair.

The ACCC claims contrary to advertised marketing, the products do not comply with mandatory safety standards for prams and strollers.

Convertible tricycle/stroller products are wheeled devices which can be modified to transport children, or act as ride-on toys.

“It is vital all prams and strollers, including products that can convert into something else, comply with the relevant safety standards,” affirms Rickard.

“Mandatory safety standards for prams and strollers exist to keep babies and toddlers safe.”

Rickard asserts it’s important Australian businesses take safety compliance standards seriously, or risk “strong ACCC action.”

Both Target Australia and Baby Bunting sold several convertible strollers between March 2015 – June 2018.

The retailers acknowledge it’s likely they contravened Australian Consumer Law by selling non-compliant products, and marketing products in a manner which the ACCC considers misleading.

Both retailers have provided court enforceable undertakings to the ACCC, and have agreed to stop selling the products until compliance is reached.

The parties have also agreed to strengthen their consumer law compliance programs.

Further information is available on the ACCC’s website here.

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