Australians are increasingly comfortable using and adapting to new technologies, a new report claims. “Staying connected is now a national pastime – Australians are clearly more dependent on the Internet for entertainment and shopping than ever before,” Telsyte MD Foad Fadaghi said, releasing the fourth edition of the research firm’s Digital Nation report.
Telsyte found nearly three-quarters (73 percent) of the population believe faster broadband is important for Australia’s future, and as a result of being more connected 70 percent of us are happy doing online banking.
The e-commerce market in Australia is growing strongly, with digital commerce – including digital goods and subscriptions – reaching nearly $30 billion in 2015 and sales of such goods and services up by more than 20 percent year-on-year.
This has been led by the spike in uptake of Internet video streaming services and the shift to digital gaming.
Telsyte forecasts that by 2019 the average household will have some 24 Internet-connected devices, up from nine in 2015 and that Australian consumers will be spending $3.2 billion a year on connected devices and services.
