Media outlets across the globe have reported the problem
while competitors such as LG, Samsung and HTC have started poking fun at
Apple’s “bendgate” dilemma, even Nestle with their Kit Kat brand have got in on the act.
Click to enlarge
The official Twitter accounts of LG, HTC and Samsung have
all posted messages alluding to the controversy, with LG going so far as to use
the hashtag “bendgate”, which other members of the public had used to
refer to the claims.
Apple said nine customers had told it their iPhone 6 Plus
phones had bent.
Click to enlarge
In a statement the company noted that the handsets’ shells
had been constructed out of “anodised aluminium, which is tempered for
extra strength” and also featured stainless steel and titanium parts to
reinforce the areas of the phones likely to experience the most stress.
“We also perform rigorous tests throughout the entire
development cycle Apple claims.
“iPhone 6 and iPhone 6 Plus meet or exceed all of our
high quality standards to endure every day, real life use” claims Apple.
“With normal use a bend in iPhone is extremely rare and
through our first six days of sale, a total of nine customers have contacted
Apple with a bent iPhone 6 Plus. As with any Apple product, if you have
questions please contact Apple.”
The BBC said that that one of the checks that Apple had carried out before launching the
models was a “sit test”, which is designed to simulate the effects of
a user sitting down on a hard surface with the phone in their back pocket
thousands of times over the course of several years.
Apple’s share price has fallen following the publicity
generated by users posting photos of bent iPhones to the internet.
David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.
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