TPG To Launch ‘Premium’ IPTV Service
TPG to launch “premium” Internet Protocol TV (IPTV) service, a company exec told Fairfax.
The telco has reached agreement with an unnamed content provider, although no contracts have been signed, yet.
The IPTV service could be delivered via high speed fibre, which TPG has a lot more of since it acquired AAPT.
“We have the underlying infrastructure to do it,” TPG’s consumer business general manager Craig Levy said.
“Now we’ve secured premium content and that’s something that will probably be part of a triple play.”
TPG already has a free IPTV service delivered via multicast technology showing free-to-air channels like Nine, ABC and Seven as well as foreign channels Aljazeera, Bloomberg TV and Russia Today, to customers on an ADSL2+ connection.
According to its website, its has sport channels “coming soon”.
CN sources say the agreement is likely to be with a content aggregator like Foxtel or Fetch TV as the company has no interest in becoming a standalone Pay TV media company. However, TPG could also pen a deal with Stream Co, Fairfax and Nine’s new content streaming JV, due to launch next year.
However, Levy confirmed the deal was not with Fetch TV, although the duo were said to have held discussions, saying it didn’t want to become a ‘me too’ reseller of the same content as rivals, suggesting a unique offering is in play.
However, TPG is not believed to have deals in place with direct content providers but an aggregator could sub licence some premium content to TPG but if the deal is with Foxtel, it wouldn’t give TPG, who has over one million customers, keys to the crown jewels of premium channels.
TPG’s “premium” service would be a standard ‘tick the box’ IPTV offering, sources believe, allowing the telco to compete with big boys like Telstra who offer ‘treble play’ of broadband, phone and T-Box with Foxtel, and Optus and iiNet with Fetch TV. The rumored entrance of Netflix has also got IPTV players scrambling for options.
There’s a telco war breaking out and the battle is for the media customers and ‘treble play’ take-up.
TPG need to have a premium IPTV offering, which Levy says will be “excellent” value for money.
However, the service is at a very early stage and wont be hitting screen until at least 2015 if it goes to plan, he added.
“With the partnership that we’ve entered into, both parties need to consent to the specifics around it and at this stage it’s a little bit early on.”
TPG recent purchase of AAPT and ownership of Pipe Networks has given it an extensive amount of fibre cabling, making it cheaper to offer data heavy IPTV services.
TPG who released its end of year financials yesterday, said broadband bundles was driving growth. Pre-tax earnings rose 24% to $363.7 million.