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Aussies Continue Love Affair With Digital Data Content

Aussies Continue Love Affair With Digital Data Content


The average broadband downloads grew more than 33 percent from December 2013 to December 2014, Stats reports. The latest figures reveal there are now 2.33 million Australians using an Internet connection equal to or faster than the maximum speeds available on ADSL2+ (24mbps or greater).

Australians pulled down 1.1 million terabytes, or just over an exabyte, of data through fixed and wireless Internet connections last year, a 15 percent increase over 2014.

Broadband customers continue to bump up their fixed connections – such as digital subscriber line (DSL) and fibre to the premises (FttP) – increasing their data usage by 35 percent in 2014.

Smartphones are increasingly being used for Internet data connections, the ABS stats show. While the number of mobile handset subscribers rose only slightly – up two percent to 21 million – data usage jumped by 91 percent, from 27,627 to 52,745TB.

Wireless data usage – through satellite, data cards, dongles and other means – declined, dropping from 37,426 to 34,339TB, or by 7.8 percent.
Access speeds are creeping up Down Under with more subscribers – 2.3 million, compared to just under 2.1 million the year before – now having connections of 24 megabits per second or greater:  a growing number presumably connecting via the NBN.

However, most broadband connections (6.7 million) provide download speeds in the 8 to 24Mbps range – and just under 3.5 million are still limited to something between 256Kbps and 8Mbps.
The figures show average broadband subscriber usage has grown from 45.6GB a month in December 2013 to 58GB per month in December 2014. 

Dial-up Internet connections are still around but fell markedly from 205,000 in December 2013 to 159,000 in December 2014, the ABS noted.

In total, Australia had 12.7 million Internet subscribers last year, up from 12.4 million the year before.