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Samsung May Be Eyeing An Early Launch For Galaxy S7

Samsung May Be Eyeing An Early Launch For Galaxy S7Tech tipster Evan Blass has taken to Twitter, stating that American telco AT&T has two variants of the S7 in testing.

“AT&T already testing both Galaxy S7 variants (SM-G930A and -G935A), adding weight to rumors of an early- to mid-1Q16 release,” Blass tweeted.

An early release for its next flagship could signal a change in approach from Samsung as it battles rival Apple for market share in the premium smartphone segment. Samsung released its current-generation
S6 and S6 edge at the Mobile World Congress in early March of this year,
subsequently unveiling the S6 edge+, along with its Note 5, in August.

Samsung has been facing increasing pressure in the smartphone market, and may take a different tack in 2016 as it looks to reassert itself.

Gartner found that Samsung’s market share declined from 26.2 per cent to 21.9 per cent year-on-year in the 2015 second quarter, with the tech giant, which still took out the number one vendor spot, recording a 5.3 per cent decline in unit sales.

Gartner noted that Samsung’s premium phones continued to be challenged by Apple’s large-screen iPhones, despite the launch of its S6 models.

It has also been rumoured that Samsung has a foldable smartphone in the works, which could form an important part of its plans for 2016.