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North Sydney Council Send In Compliance Officers After Sage Vandalised Pavements

North Sydney Council Send In Compliance Officers After Sage Vandalised Pavements

A North Sydney Council spoksperson said “No development approvals were
sought. This form of advertising is deemed ambush marketing and is not
supported by North Sydney Council’s Advertising Policy as stated in the
Development Control Plan.

Council’s Rangers have completed
an investigation into this matter, requesting the removal of the unauthorised
signage on 19 October 2015. This request was immediately complied with.  


A spoksperson for North Sydney Council said ” Permission has not been granted to any Company to stick posters on pavements in North Sydney, our compliance team are now investigating the matter”. 


ChannelNews understands that Sage and their marketing promotions Company are now facing fines for their actions.

The PR Company for Sage issued a statement to ChannelNews that said “The rationale for Sage One’s marketing initiatives is that as a newcomer to the small business accounting solutions market, Sage One has scheduled a range of cheeky activations to raise awareness and visibility of their new offer. We believe in being able to provide the market with an array of choice when it comes to small business accounting solutions, as accountants needs an eco-system of solutions for their small business customers. To that end,  Sage One has invested in a number of marketing campaigns and activations to allow the brand to be part of the consideration set”. 

Elaine Seeto Sage Marketing Director Australia


Elaine Seeto Group Marketing Director at Sage Software Australia is believed to have approved the vandalising of pavements in Australia with the Company now moving to new suburbs after being exposed in North Sydney.