Telstra Trial In Car 4G As DAB Radio Bombs In OZ
In Australia more than 60% of all radio listening takes place in a motor vehicle however most manufacturers fail to install DAB radio in Australian vehicles due to a lack of DAB transmission outside of capital Cities.
Smarthouse has been told that Telstra is currently testing a 4G in car Wi Fi kit that will allow consumers to stream Internet radio and subscription music to their devices while driving.
Norway’s Minister of Culture announced at the weekend that an FM Radio switch off will commence in 2017 as Norwegians now listen to more digital radio than FM.
The move is being made because DAB is more diverse and has 22 national channels in Norway, as opposed to FM radio’s five.
In Australia owners of most motorcars are unable to get DAB due to a lack of towers between Cities resulting in Australians being forced to listen to FM radio. Even then radio stations fall out of reach with drivers on a long trip forced to listen to Internet streamed radio or local stations.
TNS Gallup survey shows that 56% of Norwegian listeners use digital radio every day.
While Norway is the first country in the world to set a date for an FM switch-off, other countries in Europe and Southeast Asia are also in the process of transitioning to DAB.
A recent research study revealed that with car owner AM/FM radio remains the primary entertainment option in the car where roughly 60% of all radio listening takes place
A new Strategy Analytics research study reveals that 79% of consumers want broadcast radio in a car however demand for a CD playing is falling “dramatically “in favour of music consumed on iPods and smartphones.
In the USA 58% of smartphone owners report using apps while driving and there is a growing desire for connected cars that make it easier to use them on the road.
A survey by SmartHouse found that 60% of Australians wanted “A better way to plug in their smartphones or iPods” in a car so that they could listen to music or Internet radio, 70% said that a 4G Wi Fi kit in a car was an option they would consider if it allowed their device to be hooked up to an in car music system.
Several consumers said that they were using a wireless audio speaker similar to UE Ears speakers of JB speakers to play music in their cars when Blue toothed with a smartphone or tablet.
Nearly every automaker is building Apple’s CarPlay and Android Auto into their connected cars a move that Telstra is looking to take advantage off during the next few years as major manufacturers move to fully imported vehicles.
Auto industry analyst. Roger Lanctot says automakers are including the operating systems in their cars to accommodate their Apple- and Android-loving customers.
But that won’t slow the propagation of manufacturers own proprietary systems, like Ford Sync and Toyota Entune he added.
He said that carmakers favour their own system because they allow them “to curate the user experience in the car, and to infuse it with contextual information collected from the user and the car”.
Lanctot forecast “more confusion” ahead, especially for motorists trying to find AM/FM radio through what can be layers of touch screens. “What you will see is more confusion in the car, not less, but the car solutions will get better and automakers will get the user experience solved.”
Lanctot also sees “a farewell to knobs” in the digital dashboard, replaced by touch screen icons. Though they may have to dig a little to locate the radio, “people are finding it” he said.
The challenge for radio will be to leverage its content across all the new in-car platforms. He suggested broadcasters and automakers work together to “bring radio forward” in the digital dashboard. “If we know what’s happening, maybe we can take advantage of this new opportunity for radio.”