Global Smartphone Sales Slip
“While demand for lower-cost 3G and 4G smartphones continued to drive growth in emerging markets, overall smartphone sales remained mixed region by region,” said Anshul Gupta, research director at Gartner.
Emerging Asia/Pacific (excluding China), Eastern Europe and Middle East and Africa were the fastest-growing regions. However, smartphone sales in China fell for the first time year- over-year, down four percent due to a saturated market.
Despite the launch of new Samsung S6 models, the Korean company’s premium phones were challenged by Apple’s large-screen iPhones. Samsung lost 4.3 percentage points in market share and declined 5.3 percent in unit sales in Q2 2015.
Apple’s iPhone sales increased 36 percent, which helped Apple gain 2.4 percentage points in market share.
In China total iPhone sales grew 68 percent to 11.9 million units. But Huawei recorded the highest sales growth rate of 46.3 percent.