Clik Frenzy Sales Predictions Flop, Adobe Research Bombs Out Again
While sales were up on the $30M spent at the 2013 event they were nowhere near the $189-200 million predicted by Adobe. The Company has so far failed to explain how their predictive research can be out by over $150M.
It was only a week ago that we accused Adobe the maker of the Creative Cloud Suite of tools of delivering “flaky” research regarding the use of mobile devices to place orders via online stores. They predicted 11%, while JB Hi Fi and Dick Smith said that over 45% of their online orders were coming from mobile devices.
These numbers were also backed up by Price Waterhouse Coopers Digital research.
This year ales on the two-day Click Frenzy online event were up on the $30 million estimated to have been spent on the event last year, but appear to be drastically short of organisers’ enthusiastic estimates.
The event this year ran for 24 hours straight, from 7pm Tuesday to 7pm Wednesday. On Tuesday promoter and co-founder Grant Arnott said about 2 million shoppers were expected to participate in the event.
Arnott predicted that the event could generate as much as $200 million in sales, and Adobe, using it’s what now appears to be questionable marketing software, predicted sales of $189-200 million. Both were horribly out.
This year IBM has been involved, using its heavy-duty computer platforms to tally the figures. It didn’t give a dollar figure for total sales but said they were up 27.7pc on 2013 figures.
If the $30 million figure for 2013 is correct, that suggests a 2014 total of around $38 million – falling no less than $162 million short of Arnott’s prediction.
Other results from IBM included mobile sales at 20.4pc, up 15.3pc over the same period in 2013.
On the brighter side, there were no reports of major network failures. The initial 2012 Click Frenzy event was a networking disaster, with the main site crashing and many retailers demanding refunds from the organisers.
Adobe who tried to rort Australian with their early Creative Suite Cloud offering with pricing significantly higher than what US consumers were being charged is the same US software Company who this time last year was defending their reputation after a major data leak that saw 150 million people affected by a loss of customer data which was over 20 times more than the company admitted in its initial statement to the media.