PC Gaming Market Set To Grow, Acer Expands Offering To Include Tablets
This week Acer announced that they have begun production of its first gaming tablet equipped with an Intel Atom Z8700 processor and 8-inch touch screen for launch in the third or fourth quarter of 2015 which is when Acer Australia will launch their new 34″ curved gaming monitor.
Late last year Acer put together a task force to develop several new gaming products to support professional gamers their primary objective was to build out their Predator range for the mass market.
At IFA next week Acer is set to show several new gaming products including new gaming tablets.
According to Acer Australia CEO Darren Simmons PC gaming is set to grow “We are confident that mass retailers will benefit from a new level of demand that is being generated in the PC gaming market. Players not only want premium priced gaming machines they want all the accessories and latest upgrades for their PC’s such as monitors and graphic cards”.
“The new Acer Predator range is as good as you get and we are now in discussions with retailers who are keen to expand their PC gaming offering”.
According to The Open Gaming Alliance (OGA), a non-profit association focused on the games industry the PC gaming market is set to grow from $26 billion in 2014 to $35 billion by 2018.
DFC analyst David Cole said “In past years much of the growth in PC games has been due to adoption of the platform in Asia. Now we are estimating a potential 86 million PC gamers outside Asia especially in markets like Australia, the USA and Europe that we have targeted as market growth drivers,” continued Cole.
“These are the consumers that are driving spending not just on software, but also on PC hardware, as they buy expensive equipment to play, view and record games.”
2014 marks another historic year for PC gaming, in terms of growth. Powerhouse freemium games such as League of Legends, and World of Tanks continue to be key indicators for the health of PC gaming.
OGA board member Matt Ployhar said “The recipe that keeps PC gaming on top is simple: the platform is accessible to all markets, and especially so with the free-to-play and freemium content; the hardware continues to evolve with gamers’ lifestyles, offering more choice and freedom; and, due to the ubiquity of PC’s globally, it’s easier to share, communicate and be more sociable with friends and family. These same factors, in part, also help explain the meteoric rise of eSports.”
Currently Acer is working to build brand exposure for its Predator line, which will also include motherboards. This will be an ongoing thing for Acer, with product updates every two to three months.
At the recent Computex show in Taiwan several vendors including ASUS and MSI revealed new gaming products which they said would go on sale in Australia this year.
The new Acer new Predator systems have been designed with aggressive angles and loud styling. The desktop especially stands out with a design that you’ll either love or hate.
New Acer gaming laptops will come in both 15-inch and 17-inch form factors.
There’s also a funky looking Predator tablet that appears to have traded thinness for a mean aesthetic. It has four front-facing speakers, and haptic feedback that will shake in your hands while playing games.
One of the Acer tablets will go on show at IFA Next week
Although the new gaming tablet is only expected to achieve limited sales, Acer is looking to raise its recognition in the gaming market via the device.
So far, the tablet market has a limited number of gaming devices, the most known being Nvidia’s Shield. The Shield was launched in 2013, featuring a 5-inch or 8-inch display. Nvidia rumoured to be planning to release a second-generation Shield in the second half, using its Tegra X1 processor.
Acer CEO Jason Chen previously noted that gaming products, Chromebooks and 2-in-1 devices will be the key focuses of the company in 2015. The company’s Predator G6-series gaming desktop, which was unveiled at Gamescom, will become available worldwide in September and November in Australia.