Spotify Branches Out, Adds Video Content To Streaming Service
The move will see Spotify add video clips and audio shows to its music mix as it seeks to gain a footing in the highly competitive video streaming market, confirming earlier reports that it was set to launch a video streaming business.
As reported by Bloomberg, the move comes ahead of Apple’s expected unveiling of its own streaming service next month, which follows its acquisition of Beats, with the video streaming market set to heat up.
Spotify stated its video content will include news and clips from the likes of ABC, Adult Swim, BBC, Comedy Central, Conde Nast Entertainment, ESPN, Fusion, Maker Studios, NBCUniversal, TBS, TED and Vice News, while promising more to come.
Spotify stated it will also introduce original video content, with its initial list of shows slanted to complementing its current music streaming service.
Spotify Originals will include “A Full English”, which will feature a conversation between artists and personalities, widely separated by experience, who try to find common ground over “a proper breakfast”.
Another show, “The Drop”, will feature artists telling the story of how their new album came to life.
Spotify has additionally introduced the Now start page, which learns users’ preferences, with recommendations adapting over time to fit taste and mood, along with Spotify Running, which detects the user’s tempo, matching the music to their step.
The Spotify Running experience will be available through the Nike+ app later in the year, with Spotify to also integrate the RunKeeper app with Spotify Running later in the year.
“We’re bringing you a deeper, richer, more immersive Spotify experience,” Daniel Ek, Spotify founder and CEO, stated.
“We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”