Sunbeam Has Another Crack At Trying To Lift Declining Sales With US Brand
In its full 2014 financial year the Company saw sales slump 9 per cent year-on-year to $117.2 million and the underlying EBIT was down 83 per cent to $1.5 million. As at February 2015 sales had fallen a further 7.3% with the Company struggling up against brands such as Breville and Delonghi.
The decision to push the US Jarden brand comes following the sale of 49% per cent of Sunbeam to US-based Jarden Corporation, who are the owners of the Sunbeam brand outside of Australia.
Recently GUD the owners of the Sunbeam brand in Australia acquired a 49 per cent share in Jarden Consumer Solutions’ operations, in Asia.
The first of the Jarden products to be introduced in Australia is the Oster blender which is set to go up against blenders from NutraBullet and Breville.
For the first three months the product will be sold by Harvey Norman after two major retailers knocked back ranging the new product range in Australia.
The Oyster range consists of the $999 Versa which has blades that spin at up to 400 kilometres per hour.
There is also the $299 Beehives and the cheap bottom end FitBlend which sell for $79.95.
According to product marketing manager Emma Martin-Fisher, Oster is the number one blending brand in the US, based on unit sales, and has over 90 years of heritage.
Currently Sunbeam is without a PR Company after going through two PR Consultants in two years.