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Sunbeam Has Another Crack At Trying To Lift Declining Sales With US Brand

By David Richards| 17 Mar 2015


	In its full 2014 financial year the Company saw sales slump 9 per cent year-on-year to $117.2 million and the underlying EBIT was down 83 per cent to $1.5 million. As at February 2015 sales had fallen a further 7.3% with the Company struggling up against brands such as Breville and Delonghi. The decision to push the US Jarden brand comes following the sale of 49% per cent of Sunbeam to US-based Jarden Corporation, who are the owners of the Sunbeam brand outside of Australia. Recently GUD the owners of the Sunbeam brand in Australia acquired a 49 per cent share in Jarden Consumer Solutions’ operations, in Asia. The first of the Jarden products to be introduced in Australia is the Oster blender which is set to go up against blenders from NutraBullet and Breville. For the first three months the product will be sold by Harvey Norman after two major retailers knocked back ranging the new product range in Australia. The Oyster range consists of the $999 Versa which has blades that spin at up to 400 kilometres per hour. There is also the $299 Beehives and the cheap bottom end FitBlend which sell for $79.95. According to product marketing manager Emma Martin-Fisher, Oster is the number one blending brand in the US, based on unit sales, and has over 90 years of heritage. Currently Sunbeam is without a PR Company after going through two PR Consultants in two years.

About Post Author

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.