Huawei Look To Big Growth From Consumer Market
Huawei Technologies who are currently expanding their consumer products presence in the Australian market has said that they aims to ship 140 million smartphones worldwide in 2016, 44% of which will be mid-range and high-end models.
In Australia the Company has expanded distribution by growing their relationship with retailers such as JB Hi Fi and Harvey Norman after initally being snubbed by the likes of Telstra.
In the last quarter according to IDC data Huawei grew handset sales by 51.8% to 79,546 units.
The company aims at revenues of US$30 billion in 2016 for its Consumer Business Group consisting of smartphones, tablets and consumer networking/communication devices.
The company expects revenues from the business group to reach US$40 billion in 2018.
Huawei’s future plan is to cross into the high-end sector and will form more cooperation with brand vendors from other industries. The company will also improve its quality and enhance consumer experiences.
For emerging markets, Huawei will focus on providing more product lines and plans to establish several sales centers to provide customer support. As for mature markets such as the US, the company will push mainly its mid-range to high-end smartphones and will continue to tighten its partnerships with local operators.