Tom Tom Sales Wallow As Consumers Turn New Navigation Solutions
Tom Tom is not saying how much sales have fallen in Australia however one major retailer said “There is very little demand for third party navigation today, consumers sare using smartphones and a lot of vehilcles have navigation built in. The biggest market is trades wanting navigation for delivery trucks as opposed to the consumer market””.
Overnight Tom Tom reported that total c onsumer revenue for the quarter was A168M 122 million a decline of 3% compared to the same quarter last year. The year on year decline was mainly driven by lower PND and related content & services revenue, partly offset by strong growth in sport revenue.
In the USA Tom Tom consumer sales fell 17 percent in the first quarter to 700,000 units following a fourth-quarter decline of 28 percent to 1.3 million units.
In calendar 2014, US unit sales fell 23 percent to 4 million units, slightly less than 2013’s 26 percent drop, TomTom previously said.
Revenue was 205.28 million euros, compared to 205.38 million euros in the previous year.