Facebook To Rival YouTube? Social Network Tests “New Video Experiences”

Facebook is focusing on catering to users’ video watching habits, Cathcart wrote via an online post.

“We
know people enjoy these more immersive video experiences, but we’re
also learning that people want to watch videos in different ways at
different times,” he wrote.

“We have been testing a number of new
features that give people more flexibility when watching videos,
whether you’re watching a video in News Feed on-the-go or sitting down
to enjoy multiple videos back-to-back.”

Suggested videos, a
feature that Facebook has been testing on the iPhone, designed to make
it easy to discover multiple related videos in a row after a user taps
on a video from the News Feed, has been rolled out to most iPhone users
globally, with Facebook starting to test this on web, with plans for
Android testing in the coming months.

Facebook is also starting to test ads within the experience.

For
users looking to multi-task, Facebook is testing a way to view videos
via a floating screen while simultaneously multi-tasking on Facebook,
with the social network also testing a button for users to save videos to
watch at a later time.