The order to deploy the 1500 iPods at Bunnings – now facing new competition from Woolworth’s Master chain – came from the top of the business, with the idea that it would drive more sales at the busiest time of the year: namely Christmas, said Chris Rizzo, who leads the retailer’s mobility team.
Bunnings now has about a dozen internal apps in development for store employees, he said. They are meant to assist with everyday functions including HR, safety, inventory and delivery logistics, he said, adding: “Nothing’s off the cards.”
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