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D-Link Australia Appoints Matt Farmer Sales Director, National Retail

D-Link Australia Appoints Matt Farmer Sales Director, National RetailFarmer’s role will encompass a particular emphasis on connectivity solutions for the modern smart home, including IP security and home automation.

“Matt is a great asset for D-Link and brings with him a wealth of knowledge and experience of delivering results and marketing technology solutions to retail channels,” commented D-Link Australia MD Graeme Reardon.

“Matt’s role will lead the ongoing growth of the D-Link brand across our retail channel partners, through to their customers. His goal is to solidify D-Link as the enabler and first choice in people’s minds when it comes to network-enabled products for the connected home.”

Farmer, who is a B2C and B2B relationship management specialist, brings over 25 years of sales and marketing experience to the role, having previously worked at Telstra, PowerTel and most recently mobile broadband specialist Globalgig.

“I’m delighted to have joined D-Link, as this is a company, under Graeme’s stewardship, with a firm trajectory towards being number one in all the market areas it services in the not too distant future,” Farmer commented.

“It’s also a very exciting time for D-Link, as the significant shifts in the way people are consuming content and interacting with multiple devices simultaneously means that high-quality and high-performance networking equipment now plays a far more important role in today’s modern home than it ever has before.”