Samsung And Surf Life Saving Australia Launch Beach Safety App
Samsung and Surf Life Saving Australia have launched an augmented reality app designed to raise awareness of rips at Australian beaches.
The Pocket patrol app, developed with Leo Burnett Sydney, helps users identify hazards at the beach by combining data from on-duty lifeguards and surf lifesavers, as well as AR, GPS, compass, gyroscope and image recognition.
“The identification of rip currents and other hazards displayed through Samsung Pocket Patrol’s augmented reality program has greatly assisted in providing increased education and awareness,” said Surf Life Saving Australia’s coastal safety manager Shane Daw.
Samsung launched Pocket Patrol as part of their Launching People initiative, which the company says aims to “help consumers unleash their potential and create meaningful change through the use of Samsung technology.”
Over 2,000 people downloaded the app during a four-week trial at selected beaches on the Sunshine Coast.
“Each year Samsung looks at local real life issues affecting Australians and how technology can help support or solve the problem. Pocket Patrol allows Samsung to support SLSA by providing a tool to help them educate beachgoers regarding rips and hazards at the beach,” Samsung’s corporate vice president and chief marketing officer Philip Newton said.
The app is available now on the Android App Store.