Revealed: Seven's Internet Subscription TV Service

Written by Computer Daily News      10/05/2013 | 10:30 | Category: NETWORKS

SYDNEY - Kerry Stokes' Seven Network is working on plans to deliver an ad-free subscription TV service via the Internet, network chief executive Tim Worner told the company's annual investor day in Sydney.

Revealed: Seven's Internet Subscription TV Service

The move will become possible from mid-2014 when Seven plans to enter the hybrid broadcast broadband television (HbbTV) market, he said. HbbTV is an open standard, established by French and German interests, for network-enabled TVs and set-top-boxes. 

It can show digital TV content from a number of sources including traditional broadcast TV, Internet and connected devices in the home.

Products and services using the HbbTV standard can operate over different broadcasting technologies including satellite, cable, or terrestrial networks.

Seven has apparently been attracted to the system by the growing number of Internet-connected and "smart" TVs now being sold in the Australian market, as well as by the number of people already watching catch-up services like the ABC's iView and Seven's own Plus7.

The hybrid service could challenge pay-TV services, currently dominated by Foxtel, but also including the Malaysian-based Fetch TV service offered by some ISPs including iiNet.

The reward for Seven, apart from subscription fees, would be the opportunity for the part-owned Yahoo!7 service and other digital units, to sell content directly to consumers, according to an Australian Financial Review report.

Stokes had a previous shot at this market with the TiVo set-top box, marketed for a time by a division termed - interestingly - Hybrid Television Services. But it was not a major success, and retail chains have stopped selling the box.

If established, the new Seven HbbTV project would apparently offer some services with ads, as well as an ad-free channel. The service is also planned to respond to viewers' preferences with program recommendations or targeted commercials.

Breaking News

  • OZ eButton Could Save Your Life

    OZ eButton Could Save Your Life
    Australian engineer Ian Kinny has created a Bluetooth LE-powered personal safety eButton which allows users to call for help via the click of a button.

  • New LG 65

    New LG 65" 4K Ultra HD TV with webOS
    Radical improvements in content functionality and style are the defining features of the latest Smart TVs and this is especially noticeable with LG's new 65" 4K Ultra High Definition UB980T TV that comes with slick new software called webOS.

  • Foxtel Welcomes OZ Copyright Discussion Paper

    Foxtel Welcomes OZ Copyright Discussion Paper
    Foxtel has welcomed the Government's online copyright discussion paper and actions to stem piracy, saying it "represents a positive step in protecting the hard work of content creators and distributors".