Uniden has renewed and extended its partnerships with three leading 4WD adventure TV programs throughout 2017.
Pat Callinan 4×4 Adventures, The Offroad Adventure Show and All 4 Adventure all air on Channel Ten and will feature Uniden’s UHF CB radios being put through their paces by presenters on their real-life adventures and expeditions.
The Uniden range being shown off here includes radios from the entry level UH35 multi-colour range, as well as handheld water and land use marine radios, handheld CB Radio UH850S and the flagship UH9080 UHF CB radio with Smart Mic Technology.
Along with the televised exposure, Uniden products will also feature across each show’s individual print, social and online platforms.
Brad Hales, Uniden National Marketing Communications Manager, said: “These partnerships with the three major free-to-air TV shows in the 4WD adventure space demonstrate Uniden’s continued commitment to this growing category, increasing product exposure to drive sales for our retailers.”
“There’s nothing better than seeing our CB radios in use by genuine 4WD experts to highlight their suitability for Australia’s harsh outdoor conditions. I am a big fan of creating video content for our brand and these shows will help us achieve that,” he said.