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Adobe Rolls Out Web-Based Rich Media Search

By Branko Miletic | Tuesday | 01/07/2008

Adobe Systems has announced the company is teaming up with search industry leaders to dramatically improve search results of dynamic Web content and rich Internet applications (RIAs).


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Adobe is providing optimised Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.
 
This is designed to provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player.

And RIA developers and rich Web content producers won't need to amend existing and future content to make it searchable ? they can now be confident it can be found by users around the globe.

Google has already begun to roll out Adobe Flash Player technology incorporated into its search engine. With Adobe's help, Google can now better read the content on sites that use Adobe Flash technology, helping users find more relevant information when conducting searches.

As a result, millions of pre-existing RIAs and dynamic Web experiences that utilise Adobe Flash technology, including content that loads at runtime, are immediately searchable without the need for companies and developers to alter them.

Yahoo! says it also expects to deliver improved Web search capabilities for SWF applications in a future update to Yahoo! Search.

 

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