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SALES & MARKETING / RESEARCH
Consumers Not Happy With Vendor Web Sites

By Wire Service | Monday | 08/09/2008

Consumers are not happy with the web sites of most PC consumer technology and major appliance manufacturers according to the latest's Satisfaction Index (ACSI) study from research Company Foresee Results.

Consumers are not happy with the web sites of most PC consumer technology and major appliance manufacturers according to the latest's Satisfaction Index (ACSI) study from research Company Foresee Results.

The quarterly e-business report conducted in partnership with a leading University measures customer satisfaction with manufacturer sites, search engines, portals, and online news and information providers. Led by Google, the e-business sector climbed an impressive 6 percent overall to a score of 79.3 on ACSI's 100-point scale.

TWICE Magazine claims that  web sites operated by leading PC and appliance companies didn't fare as well, with the PC category slipping 1.3 percent to a score of 74, and majaps dropping 2.4 percent to a score of 80.


Leading the decline in computer site satisfaction were Hewlett-Packard's HP and Compaq sites, which all fell about 4 percent year-over-year to the low 70s.

The declines were offset by Apple, whose satisfaction score soared 7.6 percent to 85, and Dell, whose score rose 1.4 percent to 75. Satisfaction with CE manufacturer sites remained flat, with a score of 83, although the performance of individual vendors was not broken out.

 

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