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SALES & MARKETING / PUBLIC RELATIONS
Siemens Sack PR Company As They Struggle To Get Traction

By David Richards | Thursday | 03/04/2008

Siemens who late last bragged that they were set to become the #1 home phone vendor in Australia simply because they were ?European? up against Asian made brands like Uniden and Panasonic have sacked their public relations Company after only a few months and appointed an unknown Melbourne based Company Greta Donaldson Publicity in an effort to crank up exposure for the struggling European brand.

iemens who late last bragged that they were set to become the #1 home phone vendor in Australia simply because they were "European" up against Asian made brands like Uniden and Panasonic have sacked their public relations Company after only a few months and appointed an unknown Melbourne based Company Greta Donaldson Publicity in an effort to crank up exposure for the struggling European brand.


The move comes as the European vendor looks to expand distribution in Australia. According to GFK Siemens has failed to take market share away from Uniden and Panasonic with several Asian made brands also outselling them in the Australian market.


Thomas Bieg a Senior Director with Siemens Home & Office said at the launch of the brand late last year that he had spent the last 12 months jetting back and forth from Europe to launch the product and he was confident that Siemens would quickly take share away from the major players because they are a "European brand".

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