Developed using Microsoft software the shopping carts come with Wi-Fi and a colour screen and is able to pinpoint exactly where it is located in a store and using RFID technology the software allows offers to be flashed to the screen as consumers walk down the aisle.
The technology could have a major impact on the whole concept of retail TV with instore screens being dropped in favour of intelligent shopping carts.
To find an item the user simply identifies the name of what they are looking for into a microphone on the trolley handle. Voice recognition software then identifies the item sought.
The computer can also be programmed to display recipes for food while people shop and also flash up a warning if an item picked has too much fat. If the trolley is stolen it begins broadcasting its location immediately and the wheels lock to prevent movement.
Loyalty card customers can also swipe in their details and be shown relevant offers and see what they bought on previous visits.
