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SALES & MARKETING / MARKETING
LG In Fantasy Land

By SmartHouse Team | Friday | 02/05/2008

LG has created an online football fantasy game for NRL and AFL fans to play for a chance to win an LG plasma and LCD TV. The move complements the company's sponsorship of AFL and NRL teams.

The company which sponsors the Cronulla Sharks and Fremantle Dockers has developed the fantasy football game with SilentManager, the company that developed LG's Fantasy Cricket.

Fans can play the role of coach and pick their favourite players to form the ultimate Dream Team on the LG game. Team players score ?fantasy' points based on their real life performance each week.  The ?coaches' can also challenge their family and colleagues in an online mini-league. 

"We know through the success of LG Fantasy Cricket that consumers are enthusiastic about playing these games.  Australian's love sport and the competition keeps our consumers interested in the game and gives them a reason to keep coming back to our website and talk about LG with their friends," said LG corporate Webmaster Andy Cho.

"Fantasy sport games provide another reason for users to visit a site and we are certain the concept will continue to grow in popularity in Australia as brands harness the power of these games to engage with their target audience," said SilentManager Managing Director Jon Trigg. 

The final winner of AFL Fantasy Game will win an LG 42" plasma TV, and the final winner for NRL Fantasy Game will win an LG 42" LCD TV.

See: www.lgfantasy.com.au

 

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