Copyright © 2009 4 Square Media http://www.channelnews.com.au/Sales_And_Marketing/Advertising Tue, 18 Nov 2008 10:53:00 GMT Advertising on www.channelnews.com.au newsfeed.sichbo.ca http://www.channelnews.com.au/Sales_And_Marketing/Advertising/S6C6R4C7 In a time where some vendors are tightening their belts appliance manufacturer Breville is spending over $1million on a media campaign to promote three of its latest products. Tue, 18 Nov 2008 10:53:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/S6C6R4C7 Mike Wheeler http://news.smarthouse.com.au/images/shared/20081119101144a2348.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/M7U2A6A6 HARVEY Norman who run a highly successful in house advertising agency and relies heavily on Co -Op dollar advertising funding from vendors is set to significantly slash their TV advertising. Insiders have also told ChannelNews that the Company is looking to spend more dollars online and with vertical market publications. Wed, 01 Oct 2008 07:36:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/M7U2A6A6 David Richards http://news.smarthouse.com.au/images/shared/20081002053833d97fc.gif http://www.channelnews.com.au/Sales_And_Marketing/Advertising/X9X8X9P8 In an effort to unseat Optus, Vodafone is set to spend up to $30 million during the next 12 months with the Company today confirming that they have axed One Barrack St in favour of Clemenger BBDO as their new advertising agency. Wed, 24 Sep 2008 04:17:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/X9X8X9P8 David Richards http://news.smarthouse.com.au/images/shared/2008092402184314bb2.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/E2R9M4S6 Microsoft chairman Bill Gates and comedian Jerry Seinfeld kicked off a $300 million ad campaign to rejuvenate the Windows brand, in part because of the "tepid" reception of Vista. However the commercial has been labelled bizarre and "Stupid". Sun, 07 Sep 2008 09:51:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/E2R9M4S6 David Richards and Computer Daily News http://news.smarthouse.com.au/images/shared/20080908075710cb3a1.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/L5E4M9T7 One of Australia's leading advertising agencies has said "No Thanks" to Vodafone after being invited to to pitch for their advertising business. Fri, 25 Jul 2008 06:18:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/L5E4M9T7 David Richards http://news.smarthouse.com.au/images/shared/2008072504200836a38.png http://www.channelnews.com.au/Sales_And_Marketing/Advertising/J4R9H3E2 With Australians set to be bombarded by broadband video streams to both PC's and mobile phones a recent research study has revealed that a great majority of digital video consumers will find the inclusion of advertising a "reasonable" expectation for accessing free online video content. Sun, 20 Jul 2008 10:56:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/J4R9H3E2 David Richards http://news.smarthouse.com.au/images/shared/2008072108581016d38.jpg http://www.channelnews.com.au/News/Internet_Business/Q8E8V2E7 Googles profit disappointed analysts' estimates for the third time since the Internet company became publically listed as spending on new projects surged, which sent its stock down by as much as 12 per cent according to Bloomberg.com. Thu, 17 Jul 2008 10:13:00 GMT http://www.channelnews.com.au/News/Internet_Business/Q8E8V2E7 Branko Miletic http://news.smarthouse.com.au/images/shared/20080718081527d1dd5.jpg http://www.channelnews.com.au/News/Internet_Business/B4N9V6K4 Whats that they say about being once bitten, twice shy? Well, it seems the folks over at Microsoft must have thicker skin than the rest of us as the Microsoft and billionaire investor Carl Icahn's joint proposal for Yahoo was rejected on Saturday, also included improved revenue guarantees from search advertising. Mon, 14 Jul 2008 04:58:00 GMT http://www.channelnews.com.au/News/Internet_Business/B4N9V6K4 Branko Miletic http://news.smarthouse.com.au/images/shared/2008071403001608aed.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/N8K5G7M7 Newspapers are on the nose with advertisers deserting them in droves for online according to Digital Media Wire. In Australia advertising revenue in newspapers has droppped as much as 11% for some major publishers. Mon, 23 Jun 2008 10:19:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/N8K5G7M7 David Richards http://news.smarthouse.com.au/images/shared/200806240822106e677.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/X5L4K7C4 The value of newspapers are decling fast with consumers deserting print for online news and information. Now it is being reported that a majority (56%) of senior newspaper executives researched during a recent survey said that they believe that the majority of news, be it print or online, will be free in the future -- up from 48% who said the same a year ago. Wed, 07 May 2008 02:10:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/X5L4K7C4 Digital Media Wire http://news.smarthouse.com.au/images/shared/20080507121408c9659.jpg