Copyright © 2010 4 Square Media http://www.channelnews.com.au/Sales_And_Marketing/Advertising Mon, 8 Mar 2010 08:16:00 GMT Advertising on www.channelnews.com.au newsfeed.sichbo.ca http://www.channelnews.com.au/Sales_And_Marketing/Advertising/G6B3F5D4 Samsung Australia has denied rumours that they are set to review their media buying operations in Australia however senior executives have admitted that they have recently asked Starcom to "lift their game". Mon, 08 Mar 2010 08:16:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/G6B3F5D4 David Richards http://news.smarthouse.com.au/images/shared/2010030807185872d7a.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/M4R6R9M8 Microsoft and their advertising agency JWT and parent WPP have found themselves caught up in a lawsuit following claims that the ad agency stole its patented product-placement concept to use in a campaign for Bing, the new search engine from Microsoft. Thu, 27 Aug 2009 09:12:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/M4R6R9M8 AD Age http://news.smarthouse.com.au/images/shared/20090828071358fd2a7.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/E7F6K2Q4 Ninemsn is using inhouse media in an effort to promote the struggling Bing search engine. 50% owned by Microsoft, Ninemsn is set to use Channel Nine and ACP publications in an effort to lift awareness of Bing which has to compete with Google in Australia who have over 80% of the search engine market. Tue, 18 Aug 2009 10:07:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/E7F6K2Q4 Computer Daily News http://news.smarthouse.com.au/images/shared/20090819080916d19ac.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/E6S4F8W2 Vodafone who recently merged their operations in Australia with Hutchinson have decided to retain the devil they know in the reappointment of Ikon as their master media agency. Thu, 13 Aug 2009 05:03:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/E6S4F8W2 David Richards http://news.smarthouse.com.au/images/shared/20090813030813aecea.png http://www.channelnews.com.au/Hardware/Mobility/R2Q2H7Q3 Apple fans in the USA are up in arms over a Microsoft advertisement for notebooks which singles out the high cost of buying an Apple notebook offering over a Windows powered notebook. Mon, 30 Mar 2009 09:32:00 GMT http://www.channelnews.com.au/Hardware/Mobility/R2Q2H7Q3 John Murrell of SiliconValley.com http://news.smarthouse.com.au/images/shared/20090331084319bbae9.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/D9G9S6L8 Telstra has now conceded that managers did tell its staffer behind the Fake Stephen Conroy blog that he had to stop. Thu, 19 Mar 2009 01:22:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/D9G9S6L8 mumBRELLA http://news.smarthouse.com.au/images/shared/2009031912275189f70.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/M6D6U6D8 Australia’s most valuable brand is Telstra and Harvey Norman just makes it into the top 10 slot according to a recent brand study report released by consultancy Interbrand. Other retailers that failed to make the top 10 were Myer, David Jones and JB Hi Fi who were ranked 19th. Wed, 04 Mar 2009 01:08:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/M6D6U6D8 David Richards http://news.smarthouse.com.au/images/shared/200903041209273a76a.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/S6N8K6T6 With only a few months left before it starts broadcasting, Commercial Radio Australia and retailers and are to start a media blitz in four weeks’ time in the country’s give main centres. Tue, 03 Mar 2009 03:49:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/S6N8K6T6 Mike Wheeler http://news.smarthouse.com.au/images/shared/20090303045733493fa.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/P3L5B3R5 Stating that they are trying to add confidence to the appliance market, Sunbeam has invested in a $6 million television advertising campaign that will roll out nationally from Sunday. Mon, 02 Mar 2009 04:06:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/P3L5B3R5 Mike Wheeler http://news.smarthouse.com.au/images/shared/2009030203082208de0.jpg http://www.channelnews.com.au/Sales_And_Marketing/Advertising/S6C6R4C7 In a time where some vendors are tightening their belts appliance manufacturer Breville is spending over $1million on a media campaign to promote three of its latest products. Tue, 18 Nov 2008 10:53:00 GMT http://www.channelnews.com.au/Sales_And_Marketing/Advertising/S6C6R4C7 Mike Wheeler http://news.smarthouse.com.au/images/shared/20081119101144a2348.jpg