Harvey Norman To Slash Millions Out Of TV Advertising
HARVEY Norman who run a highly successful in house advertising agency and relies heavily on Co -Op dollar advertising funding from vendors is set to significantly slash their TV advertising. Insiders have also told ChannelNews that the Company is looking to spend more dollars online and with vertical market publications.

Vodafone To Ring In $30M Spend With New Agency
In an effort to unseat Optus, Vodafone is set to spend up to $30 million during the next 12 months with the Company today confirming that they have axed One Barrack St in favour of Clemenger BBDO as their new advertising agency.

Microsoft AD Slammed Bizarre And Stupid
Microsoft chairman Bill Gates and comedian Jerry Seinfeld kicked off a $300 million ad campaign to rejuvenate the Windows brand, in part because of the "tepid" reception of Vista. However the commercial has been labelled bizarre and "Stupid".

Major Agency Says No Thanks To Vodafone
One of Australia's leading advertising agencies has said "No Thanks" to Vodafone after being invited to to pitch for their advertising business.

Consumers Say YES to Video Advertising
With Australians set to be bombarded by broadband video streams to both PC's and mobile phones a recent research study has revealed that a great majority of digital video consumers will find the inclusion of advertising a "reasonable" expectation for accessing free online video content.

Google Profit Up But Fails To Excite Market
Googles profit disappointed analysts' estimates for the third time since the Internet company became publically listed as spending on new projects surged, which sent its stock down by as much as 12 per cent according to Bloomberg.com.

Yahoo Snubs Microsoft Again--And This Time They Mean It!
Whats that they say about being once bitten, twice shy? Well, it seems the folks over at Microsoft must have thicker skin than the rest of us as the Microsoft and billionaire investor Carl Icahn's joint proposal for Yahoo was rejected on Saturday, also included improved revenue guarantees from search advertising.

Newspapers On The Nose As Readers And Advertisers Desert Them
Newspapers are on the nose with advertisers deserting them in droves for online according to Digital Media Wire. In Australia advertising revenue in newspapers has droppped as much as 11% for some major publishers.

Will The Age & The SMH Be Given Away For Free ?
The value of newspapers are decling fast with consumers deserting print for online news and information. Now it is being reported that a majority (56%) of senior newspaper executives researched during a recent survey said that they believe that the majority of news, be it print or online, will be free in the future -- up from 48% who said the same a year ago.

Intel Dumps Universal McCann In $300M Media Shakeup
After a long review Intel has dumped Universal McCann and Starcom in a global shakeup of their $300 million dollar advertising and marketing account.

Google Growth Surges Despite Concerns
It seems Google is fast getting a reputation as being a recession-proof company as its profits surged 30 per cent to $AUD1.40 billion in the first quarter of 2008, as strong sales growth allayed concerns about the health of the companys online-advertising business.

Lexmark Puts Channel Partners On Ice
Lexmark?s partners now have the power to choose how they are rewarded for success as part of a new channel program launched this month by the global print solutions company, including receiving awards such as a 11-day Antarctic Explorer trip.

Which Is The Most Important Brand In Your Life?
In a recent poll by online magazine brandchannel.com, readers were asked to identify which brands had the greatest impact on their lives, and how these brands affected their behaviour and overall view of the world.

Future Titles Including T3 Move On
Derwent Howard has formally confirmed their split with UK publisher Future Publishing with the Company set to end their seven year contract for titles such as T3, Official Xbox 360 Magazine and Official Microsoft Vista Magazine and Guitarist Magazine in 3 months time. The company has also announced the appointment of Nick Cutler as Managing Director effective immediatly.

Big Drama At Derwent Howard As Future Titles Exit
BREAKING NEWS: A massive split has taken place at IT publisher Derwent Howard with Karl Penn the Group Publishing Director being asked to leave the premises immediately. He is set to establish a Future Media linked company and has taken titles with him.

Dell Rolls Out New Ad Agency With A Twist
As first tipped by SmartHouse last year Dell have confirmed that they and and global advertising group WPP have created a new global marketing agency model, combining media and creative services from the WPP roster of agencies.

Patterson Deserts Panasonic Pitch For LG
Local advertising agency George Patterson Y&R has pulled out of the running for Panasonic Australia after 20 years representing creative for the company, following news in November that Panasonic was reviewing its accounts.

Google Moves To Stop Microsoft
Google has moved to try and stop Microsoft getting access to online portal Yahoo from an unsolicited $50 billion bid for the company.