3 Mobile Broadband

A 4SQUARE MEDIA WEBSITE
channel_news
Search

    HOME   AUTOMATION   AV PRO   CE PRO   COMMUNICATION   SOUND   DISPLAY   GAMING   HARDWARE   IT PRO   NETWORKING   SALES & MARKETING   SOFTWARE   CONTACT  
     
 
NEWS / BUSINESS NEWS
3Com Itching To Break Into Local SMB Space

By Branko Miletic | Friday | 04/04/2008

When you own about 45 per cent of the VoIP, networking and unified comms SMB market in places like South Korea, you would think that replicating this success in places like Australia would be a piece of cake. But as is usually the case with local IT channels, things are not always that simple.

 

In an exclusive inte


Click to enlarge
rview with channelnews.com.au this morning, Peter Chai, the Asia Pacific Vice President and General Manager of 3Com said that differences in the local market make repeating overseas victories here a lot harder.

"In Australia, the retail sector is different and much harder to define the channels than in places like South Korea or Malaysia", he says.

In fact, Chai notes, geography plays an important role in the what actually happens on the ground for the company.

"In South Korea for example, the majority of the market is concentrtaed around a couple of hubs, whereas here the distances are great and so the retail sector is very different."

Having said that, the company that virtually defined unified comms a few years ago has recently been playing bridesmaid more and more to competitors like Cisco, with the resultant fall-out being that 3Com has all but fallen off the radar screen while rival Cisco has become more ubiqotous than ever ? a situation Chai says will soon change.

Page: [1] 2 3 | Next Page

 

Print this article
Email this story to a friend
Link this story:

Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

 

 
 


LATEST REVIEWS
Wi-Fi Enabled Lexmark Printer For The Home Office
Printers are essential in any home or office as it can print your documents on...
Review: Nokia Smartphone Has All Bases Covered
Nokia?s latest offering looks just like any other QWERTY smartphone on the market. However, what...
$999 Quad Core Beast Sold By Aldi
Aldi is probably the last place you will go to if you are looking for...

CHANNEL NEWS NEWSLETTER
 
ADVERTISE
ChannelNews is the only trade site to reach AV, CE and IT professionals. Over 150,000 page impressions and 17,000 emails a month. Contact us today to get your brand in front of this lucrative audience. (02) 9919 6600
 
LATEST ISSUE

Kitchen Appliances 
Ever wondered how to future-proof your kitchen's technology? This is the issue that shows you how, plus the latest in home cinema projectors, mobile phones and much more.
 

   
Channel News 2008 | Legal | Disclaimer | Terms & Conditions
 

Copyright 2008 4SquareMedia Pty Ltd