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And says the report, which was conducted by Ciao Research, switching suppliers is costing Australian businesses nearly AU$1.6 billion a year.
The BMC Churn Index, a study of 4,000 consumers in seven Asia Pacific countries, including 600 Australian consumers, has revealed that virtually every Australian consumer (92 per cent) has at some point switched a service, with almost six out of ten having changed suppliers in the past 12 months.
While price may be the number one reason for switching, the study revealed that service issues and a lack of proactive communication on service problems were also major reasons for customer churn.
