However, it appears that it's okay to talk about a new manufacturing operation in Europe.
Company executives have told ChannelNews and SmartHouse privately that the claims are "Bullshit". We are not only the market leader in Australia we have been able to hold our margins because Bravia is seen as a premium brand. Some people are angry about this story".
They added "Why should we discount we leave that to the likes of LG and others who have been forced to do this in an effort to compete with Samsung and Sony. During the key December January period we grabbed 40% market share because we offered a PS3 console for free. This offer was built into our pricing".
However...
Yesterday ChannelNews revealed a DisplayBank report that said that Sony was set to cut the price of LCD TV's by as much as 25% in an effort to increase market share. They also said that Sony's Bravia TV division was still not profitable despite being a market leader in several Countries.
