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This concept, already embraced by users and advertisers in the UK, is another step forward for Australia's embryonic mobile advertising sector.
According to the company, the SMSPup Mobile monthly $10 Get $130 Cap Plan offers consumers who are preapred to receive mobile ads a rock-bottom priced post-paid plan.
Core to the plan's offering says ComTel, "is the extra value generated through special advertising offers and participation rewards. Customers who 'opt-in' to the advertising component will receive reward points that can be redeemed for a range of benefits including movie passes, travel discounts and used in auctions for devices such as handsets".
In other words, users receive a 65 per cent discount off the service's $29 a month base fee structure.
ComTel Managing Director David Sweet has had a long held view that future profitability for the telecommunications and advertising sectors lies in the convergence of mobile phone, internet and media technologies, according to a company statement.
"While convergence presents the right concept for mobile advertising, reach and relevance are key to its success," Sweet said, reinforcing that consumers have to want to receive advertising messages for the new medium to work.
