This initiative says Philips is "part of Vision 2010, the strategy to grow Philips as a market-driven company with a simplified business structure built around three core sectors - Healthcare, Lighting, and Consumer Lifestyle".
According to Philips each product domain addresses a specific consumer need, which the company has identified with the following focus:
? Mind: designed to "fill the need of balance between myself, my family and others and relaxation and self-enhancement".
Products include DVD recorders, headphones, micro audio systems and portable entertainment systems.
? Space: designed to "impact the way I feel and there is an ideal environment for each of my activities and situations".
Products include flat screen TVs, home theatre systems, iPhone and iPod accessories.
? Body: The focus here is "I wish I could always feel healthy and ready to live the life I want."
Product range includes juicers, kettles, toaster and hand blender, along with a mother and child care range which include sterilizers and bottle warmers.
? Appearance: Aimed at men and self-grooming, it is designed to " determines how others perceive me. Therefore, presenting myself well makes me feel good and gives me confidence and self-esteem. I wish it would be easy to always ?look my best.'"
Included products in this range are shavers, trimmers and epilators.
