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IDC says that it expects that by 2012 converged devices will account for almost 50 per cent of all mobile devices shipped in Australia.
And according to Mark Novosel, Market Analyst, Telecommunications at IDC, although Nokia is the leasing vendor at present, it will be Apple and its iPhone that will pick up the lions share of sales in the end.
"Being a HSDPA device with GPS, coupled with Apple's renowned design, the iPhone 3G will see strong initial demand and by the end of 2012 IDC expects Apple to have shipped in excess of 1.31M iPhones to Australia. It wouldn't be unusual to experience stock shortages in the initial months after launch and given that the HTC Diamond and Blackberry Bold should be launching shortly after, frustrated consumers may quickly opt for other comparable devices." said Novosel.
Pivotal features driving the converged device market include user interface design and the use of touch-screens. "People are after an immersive, rich and highly interactive mobile experience. It is no wonder we are seeing so much innovation centering around the user interface, with smooth flowing graphics, multi-touch and gesture-based control among the key innovations leading touch-screen user interface designs," said Novosel.
